Comments For Entry #4

Bouncing Fish(Comments RSS)

There's a new Question internet service provider that offers "Global Internet Access" yada yada...
Sign up for the world's premier global Internet roaming service powered by BouncingFish and iPass. Ideal for road warriors and businesses with mobile workers, global Internet roaming connects you to the Internet, email, and mission critical information � with a local call � throughout 150 countries* and thousands of locations worldwide.

There you go - looks fair enough. For some dashy-rashy corporate execs, this might even be a useful service.

But the name... I ask you... "Bouncing Fish" takes the concept of a meaningless name to a new level. It's just stupid and, dare I say it, a little too dot-com 1990s for me.

No... maybe I should just get aboard the bandwagon and start my own new company with a silly name. How about "Cartwheeling Donkey", "Dancing Peacock", "Capuccino Monkey" or "Fidgetting Squirrel"? Or even "Tinned Peach"? Or maybe just "Total Crap".

I despair sometimes, I really do.

24/10/2006 1:02 AM


Interesting comments on our name (which is BouncingFish by the way, no space). We chose it because we wanted something that was memorable (it is) and that people would be interested in when they do business with us (they are).

It was either that or go down the typical boring route of naming the business after the co-founders names or even worse our initials (like jsc solutions) - we thought that was boring and total crap which is why we chose something a little cooler.

Best wishes,


13/11/2006 4:52 PM

Well, that put me right in my place.

The interesting angle is of course to remark that my business name is total crap and boring as a response to my critique of the BouncingFish brand.

Imagine, in the playground:-

Boy A: "Your school bag is orange with purple stripes. I think that's a daft choice."

Boy B: "Yours is black. That's crap."

It doesn't get much better than that.

James Collett

27/3/2018 8:35 AM

So excited I found this article as it made things much qurceki!

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