Permanant Link For Entry #82

French U Connection K

13-Jul-2011

I have just sent this inquiry to French Connection UK, via their website's contact form at https://www.frenchconnection.com/contact+us.htm.


Sirs,

I have noticed that your brand is often shortened to the unpronounceable expression, "fcuk". I frequently see these letters on t-shirts and other items of clothing that people are wearing in the high street and about town.

You must surely have noticed, or had it pointed out to you, that these letters are an anagram of the word, "fuck", and indeed, it is quite easy to mis-read the brand name as this ancient English word.

My little children, who are learning to read and write, often switch letters about in words they are trying to pronounce. I am just waiting for the day when my little boy sees a teenager wearing one of these t-shirts and asks me, "Daddy, what does 'fuck' mean?" I have not figured out yet how to reply.

Does any of this bother you?

Yours in bewilderment,

-James Collett.






13-Jul-2011

Bless them - they acknowledged my inquiry promptly:-



Subject: TID 014126 Re: Product question

Thank you for taking the time to contact us.

This acknowledgement is simply to let you know we have received your email. You will receive a response to your enquiry within 24 hours.

Kind Regards,

Customer Services

French Connection
0844 557 3285
www.frenchconnection.com


I know it was just an autoresponder, but still it's prompt.



15-Jul-2011

And here is the actual reply that came soon afterwards:-



Subject: RE: Fwd by:[orders@frenchconnection.com] Product question

Dear James,

Thank you for your e-mail.

We would like to thank you for taking the time and effort to contact us regarding your thoughts and comments on this subject.

We would like to offer our apologies if you have been offended in anyway by our advertising campaigns. We would like to inform you that the slogans that are used on our garments are designed to be ‘tongue in cheek’ and are in no way meant to corrupt or destruct any of our customer’s lives.

We can assure you that our designers and buying team do respect our customer’s comments when deciding on new styles for these ranges. Therefore a copy of your letter has been passed onto both departments to be considered in the future decisions that are made.

Please accept our apologies once again for any offence and inconvenience that has been caused to you or those close to you.

Yours sincerely,

Kirren Lyall

Customer Services Manager

French Connection Retail

customerservice@frenchconnection.com



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